Lia Dias is the definition of a girl boss. She took the leap of faith to attack the hair extension business head-on. After becoming the proud owner of The Girl Cave Los Angeles, a one-stop shop for all the things hair and clothing, she took on two other ventures opening beauty supply shops in South Los Angeles, and she doesn’t plan to stop there. In a market traditionally dominated by Korean ownership, Dias wants to empower black women to be suppliers and distributors as we make up the largest consumers group in the industry.
Black Enterprise caught up with Dias to talk about how she broke into the hair extensions market, how she recovered when she failed, and what she wants to do to empower other black women to garner ownership in the industry.